Everest appoints All Response Media for UK media

Everest, the home improvement and windows company, has appointed All Response Media to its UK media planning and buying account.

Craig Doyle: has been Everest's brand ambassador since 2008
Craig Doyle: has been Everest's brand ambassador since 2008

Everest’s media was previously handled by MediaCom, which had picked up the account in 2011.

All Response Media previously held the media account for Everest’s rival, Anglian Home Improvements.

Martin Troughton, the former marketing director at Anglian, joined Everest in October 2015. All Response Media recently resigned the Anglian account in order to take on the Everest business.

All Response Media will handle all media planning and buying, with the exclusion of paid search, and direct marketing, which Everest handles in-house.

Everest’s media spend last year was nearly £10 million, according to Nielsen, with over £6 million spent on above-the-line advertising.

MBA has been Everest’s creative agency since 2007 and picked up its DM account in 2011.

Since 2008 the brand’s TV advertising had featured the sports presenter, Craig Doyle, as its spokesman.

Doyle will continue to front the brand’s future campaigns and, earlier this year, appeared in a TV spot in which he used thermal goggles to demonstrate the superiority of Everest windows of retaining heat within the home.

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