Everest Poker hunts for European ad agency

LONDON - Everest Poker, a Canadian-owned online gaming company, is looking for an ad agency as it prepares to launch across Europe.

The company has approached a number of UK agencies about developing a multimedia advertising strategy that will be used across the UK and continental Europe.

No budgets have been disclosed, but a significant portion of the spend will be used in Germany and France.

Representatives from Everest are due to visit London next week to talk to agencies about promoting the brand.

Everest will compete with online gaming brands including Full Tilt Poker, which appointed Clemmow Hornby Inge to its £3 million account earlier this month.

Established gaming brands such as Ladbrokes and William Hill have also expanded into online poker. The online poker industry claims that more than £600,000 is staked every minute.

The Government has threatened to bring in statutory controls over gambling advertising that offers punters incentives such as doubling their initial stake.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content


Five steps to smashing that interview


Future favours the brave