Evian returns to TV with new baby ad

Evian is back with another "live young" TV ad. This time its CGI babies have taken over a beach.

Evian returns to TV with new baby ad

The global TV ad, which was created by BETC Paris, opens on a young man washing ashore after being wiped out by a wave while surfing. As he comes to, the man sees that the beach is filled with infant surfers and beach bums, and he eventually bumps into himself as a baby, before grabbing a bottle of water from a bartender in nappies.

The ad, which features a cover of The Beach Boys’ Kokomo by Lilly Wood and The Prick, was directed by James Rouse through a co-production between Wanda Studios and Outsider. It will run online from 20 April, before airing on TV and in cinemas.

The global TV ad follows Evian’s 2013 "baby and me" ad, which won a silver lion in the film craft category at Cannes and has more than 123 million hits on Youtube. In addition to the 2013 ad, Evian also released an online spot in 2014 in conjunction with The Amazing Spiderman movie, which ran online.

Evian first started using computer-generated baby characters in 1998, in an ad that showed babies performing a synchronised swimming routine. It was followed in 2009 by a spot with rollerskating babies.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More