Evian 'smart drop project' by BETC Paris

For the launch of the Evian's home delivery service evianchezvous.com, BETC Paris' digital arm, BETC Digital, has created a fridge magnet that can order bottled water when you run out.

Users can click on the fridge magnet, which connects using Wi-Fi, the moment they realise they need more water.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.