Ex-Emap ad manager Price takes reins at M

The Mirror has hired Donna Price to head the ad department of its fledgling women’s supplement M.

The Mirror has hired Donna Price to head the ad department of its

fledgling women’s supplement M.

Price, whose first task will be to recruit a dedicated sales team for

the title, has spent most of her career with Emap.

In 1990 she joined Emap Elan as deputy ad manager of Just Seventeen, and

was later appointed ad manager of Elle. She left Elle to move over to

Emap Metro as ad manager of Sky, before being promoted to group ad

manager for Sky, Select and Mixmag. Kerrang and Neon were later added to

this portfolio.

Price left Emap last year, taking voluntary redundancy when the

publisher restructured. ’I spent six months helping a friend launch a

film production company, then I decided I wanted to get back in the

industry and take on a big challenge,’ she said. ’When M approached me I

was very excited. M is fantastically innovative, and I think this is an

exciting period of rejuvenation for The Mirror.’

Price will become ad manager - Mark Pritchett remains the only ad

director at Mirror Group - and she will be looking to hire a deputy ad

manager and two senior sales people. She stressed that the deputy ad

manager was a ’very senior position, with a salary to match’.

M was not pre-sold to advertisers because the group was trying to keep

the project under wraps. As a result it did not carry many ads in the

first few issues. Now Pritchett is keen to build the advertising.

’We’ve had two people on secondment from elsewhere in the group,’ said

Price, who started last Wednesday. ’But now it’s time to create a

dedicated sales force.’

M has budgeted for an ad ratio of 20 per cent, which would allow around

11 pages of ads in categories such as cars, fashion and beauty and

household goods.


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