HHCL & Partners has hired Simon Burridge, the chief executive of
the People's Lottery and former J. Walter Thompson managing partner, as
its group chairman.
The move will see Rupert Howell relinquish his non-executive chairman's
role at HHCL to devote himself more fully to Chime Communications, of
which he is joint chief executive. Howell will retain the title of
founding partner at HHCL.
The appointment is set to be made as Robin Azis, HHCL's chief executive,
expands the agency into new areas with the launch of ventures such as
its brand consultancy, Heresy, and a digital and direct marketing
Chime, which owns HHCL, appointed Howell to its board in 1997, along
with the former HHCL chief executive Chris Satterthwaite, in a move
which also saw Azis's promotion and a restructuring of the agency's
Azis will continue running the agency on a day-to-day basis as well as
developing further business projects with the help of Burridge.
HHCL interviewed five people for the group chairman's role, including
the former BBC marketing director Sue Farr, who now heads UK operations
for Golin Harris.
Burridge left JWT to work with Richard Branson on his People's Lottery
bid late last year. But he was left without a role after The People's
Lottery failed to win the next seven-year licence for the lottery after
an aggressive battle with Camelot.
Burridge started his career in financial advertising at Ayer Barker and
Dewe Rogerson before joining JWT in 1987. In 1994 he joined Abbott Mead
Vickers BBDO as a senior board director, returning to JWT in 1996.
Burridge said: 'My challenge will be to export the HHCL point of view to
a wider set of audiences.'