Exam board seeks integrated agency

AQA, the UK exam board, is looking for an agency to handle its marketing activity.

Exam board…AQA has approached a number of agencies
Exam board…AQA has approached a number of agencies

A number of integrated agencies have been approached with a request for information, ahead of a planned pitch process. The successful agency will develop a campaign to help promote AQA to schools and colleges.

The UK has a number of exam boards that schools are able to choose from on a subject-by-subject basis. As well as AQA, these include CIE, Edexcel, OCR and CCEA.

AQA is the largest A-level and GCSE awarding body in the UK, with around 1.5 million candidates sitting its exams last summer.

The organisation is run as an independent registered charity, with a principle aim of promoting education for the public benefit. It does not currently retain an ad agency and has previously worked with shops on a project basis.

Last month, AQA launched a research facility, the Centre for Education Research and Policy.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).