Expedia hires Naked Communications for brand building

LONDON - Expedia, the online travel retailer, has appointed Naked Communications to work on its communications strategy.

The agency will work with Expedia on building its presence through brand partnerships, guerrilla marketing and other activity.

Media owner sources said Naked was in the process of developing a series of proposals for the Expedia brand that would move it into new areas.

Naked's appointment does not affect Media Planning Group's hold on Expedia's media planning and buying account.

Creative for Expedia is handled by Clemmow Hornby Inge, with which Naked recently launched a joint venture, Naked Inside. However, sources said it is the main Naked agency, not Naked Inside, that has been selected to work with Expedia. CHI's creative work has included TV, radio, press and outdoor.

No one at either Naked or Expedia was available for comment.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).