Expedia launches advertising contest

Expedia, the online travel portal, is reviewing its advertising account, currently held by Ogilvy & Mather London.

Expedia: O&M is incumbent
Expedia: O&M is incumbent

Andrew Cocker, the senior marketing director at Expedia, is working with Oystercatchers on the process. 

The review follows Expedia Inc, which owns the Expedia site, making a number of acquisitions last year, including the holiday-rental site HomeAway, the Ebookers owner Orbitz and the online travel agency Travelocity.

Expedia appointed Ogilvy & Mather to its £40 million pan-European ad account in December 2010. The shop beat Abbott Mead Vickers BBDO, DLKW Lowe (now MullenLowe London) and Saatchi & Saatchi in a review handled by AAR. 

Ogilvy & Mather won eight gold Outdoor Lions in 2013 for Expedia with a campaign featuring airline baggage tags spelling out holiday-related messages such as "SUN SEA SND SEX" and "WSH EWE WRE ERE".

PHD has handled Expedia’s media since 2003. 

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