Expedia launches summer campaign

Expedia.co.uk, the world's largest online travel company, has launched its summer ad campaign to boost awareness around its Summer breaks.

Expedia: launches summer campaign
Expedia: launches summer campaign

The TV ad by Ogilvy & Mather has been shot in Barcelona and showcases the range of experiences and scenarios holiday makers can encounter while away in the same location.

The city break ad was filmed in a single shot and aims to capture the range and diversity of holidays that can be taking place, just in one corner of a city, from a couple celebrating an anniversary, to football fans enjoying a trip away.

The ad is part of a wider pan-European campaign using different scenarios to reflect the message that holidays mean different things to different people. It will be rolling-out in seven countries across TV, radio, print, online banners, video on demand, mobile apps, and social media.

The ad launches in the UK today (2 July) with ads across national TV, national press (including Metro, Times, Guardian, Evening Standard) and digital (including the Guardian, Times, MSN & Google). There will also be Social Media activity supporting the theme of the campaign.

Media planning and buying has been handled by PHD.

Andrew Warner, senior marketing director at  Expedia, EMEA, said: "On every single plane flying to a destination each group of passengers are travelling for different reasons. Our advertising campaign highlights that many tourists may travel to the same locations, but their expectations of that holiday and the experiences they will encounter can all differ greatly."

Follow Arif Durrani on Twitter: @DurraniMix

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More