Expedia in on- and offline postcard promotion

- The travel site Expedia.co.uk has partnered with the free postcard service Keekaboo, which allows users to send postcards through the post for free by completing them online. The service available through Expedia will enable travellers and holiday makers to send postcards via the web from their holiday destinations to friends and family at home.

- The travel site Expedia.co.uk has partnered with the free postcard service Keekaboo, which allows users to send postcards through the post for free by completing them online. The service available through Expedia will enable travellers and holiday makers to send postcards via the web from their holiday destinations to friends and family at home.

Users of the service can select their postcards from an online card rack. The postcards are branded or sponsored by advertisers, allowing them to increase awareness both online and offline.

Paul Edney, managing director at Keekaboo, said: "Expedia.co.uk travellers will provide a strong flow of travel oriented consumers to Keekaboo's travel postcard section. Advertisers who sponsor postcards on our site have a powerful and cost effective marketing tool that directly targets the lucrative travel audience."



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