Expedia picks Ogilvy & Mather for £40 million pan-Euro ad account

Expedia, the online travel portal, has appointed Ogilvy & Mather to handle its £40 million pan-European advertising account.

Expedia: previously worked with Meteorite
Expedia: previously worked with Meteorite

The agency won the account following a pitch against Abbott Mead Vickers BBDO, DLKW Lowe and Saatchi & Saatchi. The process first kicked off in October, and was handled by the AAR.

The appointment was made by Andrew Warner, the senior marketing director EMEA at Expedia.

Ogilvy will now be responsible for handling a relaunch of Expedia across 12 European markets, including the UK.

Expedia previously worked with Meteorite on its advertising in the UK. The agency was invited to repitch for the business, but failed to make the shortlist.

PHD handles Expedia’s media planning and buying across Europe. Its relationship with the travel company is unaffected by Ogilvy’s appointment.

Earlier this year, Expedia launched a new TV campaign called "building blocks". The ad, created by Meteorite, featured a voiceover from Peep Show star David Mitchell, and highlighted how consumer’s could save more money by booking their flights and hotel accommodation with Expedia.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).