Expedia takes girl with cancer on dream virtual journey to Argentine Pampas

Children who are confined to their beds due to illness have been taken on the journeys of their dreams by being immersed in 360-degree films created by Expedia.

Expedia has created some dream virtual journeys for sick children
Expedia has created some dream virtual journeys for sick children

The Expedia campaign features children from St Jude Children’s Research Hospital in Memphis, Tennessee, being taken on magical virtual trips to Cordoba and Talampaya Park in Argentina, Monkey Jungle in Florida and the Great Maya Reef in Mexico.

One such adventure allows a girl who loves horses to watch the animals gallop across the plains of Argentina.

 

The virtual adventures are led by personal tour guides, who are Expedia employees that have had their own lives affected by serious illnesses such as Sara, a brain tumour survivor. 

Viewers of the films are encouraged to donate their Expedia+ loyalty points to St Jude Children’s Research hospital.

Brand: Expedia

Agency: 180 LA

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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