Expedia takes girl with cancer on dream virtual journey to Argentine Pampas

Children who are confined to their beds due to illness have been taken on the journeys of their dreams by being immersed in 360-degree films created by Expedia.

Expedia has created some dream virtual journeys for sick children
Expedia has created some dream virtual journeys for sick children

The Expedia campaign features children from St Jude Children’s Research Hospital in Memphis, Tennessee, being taken on magical virtual trips to Cordoba and Talampaya Park in Argentina, Monkey Jungle in Florida and the Great Maya Reef in Mexico.

One such adventure allows a girl who loves horses to watch the animals gallop across the plains of Argentina.

 

The virtual adventures are led by personal tour guides, who are Expedia employees that have had their own lives affected by serious illnesses such as Sara, a brain tumour survivor. 

Viewers of the films are encouraged to donate their Expedia+ loyalty points to St Jude Children’s Research hospital.

Brand: Expedia

Agency: 180 LA

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More