Experian appoints BBH London to promote credit score service

Experian, the data company, has appointed Bartle Bogle Hegarty London to help promote its credit score service to consumers.

BBH won the integrated account following a four-way pitch against Hometown, J Walter Thompson and Saatchi Masius. The incumbent agency is The Red Brick Road, which decided not to participate in the process.

The agency will work with Experian’s consumer services division on its core CreditExpert product – a service that gives consumers access to their credit report and credit score.

BBH has been asked to create a fully integrated, multimedia campaign for the product in the UK and Ireland. 

Experian’s director of marketing, Lauren Darby, said: "[BBH] produced a really clear and compelling pitch and we’re looking forward to working with them to help highlight to UK consumers the importance of managing and controlling their finances and the support Experian can offer them to do this."




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BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

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