Experian appoints BBH London to promote credit score service

Experian, the data company, has appointed Bartle Bogle Hegarty London to help promote its credit score service to consumers.

BBH won the integrated account following a four-way pitch against Hometown, J Walter Thompson and Saatchi Masius. The incumbent agency is The Red Brick Road, which decided not to participate in the process.

The agency will work with Experian’s consumer services division on its core CreditExpert product – a service that gives consumers access to their credit report and credit score.

BBH has been asked to create a fully integrated, multimedia campaign for the product in the UK and Ireland. 

Experian’s director of marketing, Lauren Darby, said: "[BBH] produced a really clear and compelling pitch and we’re looking forward to working with them to help highlight to UK consumers the importance of managing and controlling their finances and the support Experian can offer them to do this."





Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Coca-Cola crashes out of world's top 10 brands

1 Coca-Cola crashes out of world's top 10 brands

Coca-Cola, one of the world's most iconic brands, has been served a warning after it failed to place in the annual BrandZ ranking of the top 10 global brands for the first time.

Just published