Experian kicks off £6m media review

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6 million media planning and buying account.

CreditExpert: the Experian brand uses The Red Brick Road for its advertising
CreditExpert: the Experian brand uses The Red Brick Road for its advertising

Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying.

It is understood that Experian's procurement department is leading the process and that the company is looking to consolidate its media business into one agency.

Experian has drawn up a shortlist to pitch for the business and Maxus is expected to repitch.

Maxus won the account from Media Campaign Services in February 2010.

It is understood that the review is tied to an increase in advertising spend ahead of an update of Experian's consumer products.

CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February. The creative business is not under review.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published