'Experimental playground' planned for Publicis London office

Publicis Worldwide's new chief strategy officer, Dylan Williams, says he plans to use the London office as a "prototyping and experimental playground" for new ideas.

"My ambitions for the network are trying loads of stuff and treading the learning out into the other 200-odd offices," he explained.

Williams shared his plans exclusively with Campaign during Cannes 2014, revealing he has been "desperately trying not to get fired" in his first three weeks in the role.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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