Expert Media is running a press campaign for the underwriter Lloyds
in the UK, the US and Asia.
The agency has around pounds 500,000 to spend on the branding project,
which will run until June.
Richard Ashton, agency account director, is placing three creative
executions for Lloyds in the business press.
The ads, which have been created by the agency RZ, will appear in UK
insurance titles such as Insurance Day and as their US counterparts
National Underwriter and Business Insurance.
Ashton is also looking at mainstream business titles like The Economist
and national newspapers such as The Sunday Times and the Financial
Expert Media may adapt the press campaign to other media in the coming