Express asks IDK to present new ideas for media business

Express Newspapers’ commercial director, Paul Woolfenden, has confirmed that the newspaper’s incumbent media agency, IDK Media, has been asked to repitch for the account next week.

Express Newspapers’ commercial director, Paul Woolfenden, has

confirmed that the newspaper’s incumbent media agency, IDK Media, has

been asked to repitch for the account next week.



Woolfenden said: ’We have asked IDK to present their views on what they

think is the best way forward for the Daily Express.’ He is keen to have

greater planning input, as well as review the agency’s buying targets

and overall service.



News of the review comes as a further blow to the beleaguered agency

which last week lost the pan-European press buying for Calvin Klein, as

well as Lloyds TSB’s pounds 11 million account last month. It also

recently lost the Somerfield business, which was centralised into

Universal McCann in September. IDK, a CIA subsidiary, has held the

Express’s centralised media account since the early 90s.



The move is part of a general review of suppliers by the newspaper

group.



One casualty was its creative agency, Leo Burnett, which declined to

repitch (Campaign, last week).



Tony Kenyon, the deputy chairman of CIA Medianetwork who is responsible

for the account, was unavailable for comment.



Woolfenden also confirmed that the Express was working with the

below-the-line agency, Evans Hunt Scott, on a project basis but added

that the relationship ’may become more firm as time goes on’.



Three agencies are pitching for Express Newspaper’s creative account:

Young & Rubicam, RPM3 and St Luke’s. Fallon McElligott was invited to

pitch but declined. Burnetts won the business in April from the previous

incumbent, Lowe Howard-Spink.



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