With cover prices for The Sun and the Daily Mirror now matching the
Express' Carlton-area price cut, national estimates for the week ending
19 May show Monday to Saturday sales for the Express falling
significantly compared with the previous week. With sales for the 6 May
Bank Holiday excluded, the Express' circulation falls 2.5 per cent to
932,000, while the Mirror and Sun's sales rise by 6.8 and 4.6 per cent
respectively. If Saturdays, on which the red-top price cuts were not
operating, are excluded, The Express' sales fall by 4.06 per cent to
Compared with the week ending 5 May, which was not affected by a Bank
Holiday, The Mirror's sale rises 11.6 per cent over last week's Monday
to Friday period.
Circulation for the 40p Daily Mail has remained relatively stable over
the last week, with circulation declining 0.4 per cent.
"The ones really suffering are the Express and the Daily Star,
Morgan, the editor of The Mirror, said.