The leaked figures obtained by Campaign indicate that the Express's circulation has fallen to 979,000, a slide of 6.8 per cent year on year and a 2.2 per cent decline from last month's figure of 1,000,388 However, the Express's rival the Daily Mail has posted a 5.3 per cent year-on-year increase to 2,479,000.
The Sunday Express also saw a significant drop, almost 10 per cent year on year, to 879,000, while rival The Mail on Sunday stretched its lead by 2.7 per cent to 2,386,000.
The Express group's losses follow a fierce campaign by the Daily Mail, based around Desmond's ownership of soft-porn titles. The Mail's year-on-year increase was also aided by the ABC's decision to use a lower circulation figure for last January.
Northern & Shell argued it had opted to drop much of the paper's bulk circulation from the audit, including 20,000 copies in Spain. 'Rosie Boycott has only recently departed and Chris Williams has been in the job for a week,' Stan Myerson, Express group's managing director, said.
NEWSPAPER CIRCULATIONS JANUARY 2001
Estimated Confirmed Increase/ % Increase/
ABC ABC decreased decreased
Jan 2001 Jan 2000 (copies x1000) (copies x1000)
Daily Mail 2,479 2,354 125 5.3
Daily Express 979 1,051 -72 -6.8
The Times 737 726 11 1.6
The Daily Telegraph 1,023 1,040 -17 -1.6
The Guardian 410 402 8 2.1
The Independent 229 222 7 3.3
The Sun 3,626 3,557 69 2.0
The Mirror 2,151 2,271 -120 -5.3
Daily Star 636 594 42 7.0