The Express takes over radio station to promote brand

In an unusual move, The Express has taken over a radio station in Newcastle for a month to promote the newspaper through branded programming.

In an unusual move, The Express has taken over a radio station in

Newcastle for a month to promote the newspaper through branded

programming.



Express Radio Newcastle 107.2FM is taking up a restricted radio licence

similar to the ones used by racecourses at race meetings. It will

broadcast from 3-28 April.



The station, which will be cross-promoted in the paper, will feature

local and national news, sport, music and phone-ins. Regular features in

The Express will be translated into live radio pieces with journalists

providing commentary and analysis. DJs will include the veteran of

pirate radio and Radio One, Emperor Rosko, with a supporting service

from Virgin Radio.



Editor Rosie Boycott commented: ’Radio is a very exciting medium and a

fantastic way to promote a national newspaper. The Express sections

translate very well into radio items.’



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