Exterion Media creates two roles to bolster growth

Exterion Media has appointed Alissa Ananieva as director of growth programmes and Dan Cresta is promoted to partnerships director.

Shaun Gregory: chief executive of Exterion Media
Shaun Gregory: chief executive of Exterion Media

Ananieva joins from Telefónica where she held the position of strategy, ventures and mergers and acquisitions lead for the company’s global advertising business for nine months. In this role, Ananieva delivered the acquisition of MobClix, a joint venture initiative between Telefónica and Blackstone Private Equity.

In the newly created role of director of growth programmes, Ananieva will be responsible for driving the out-of-home media owner’s strategic plan to deliver incremental revenues as it focuses on technology and connectivity development.

Cresta has been promoted from head of client strategy to partnerships director. He has been with the company for almost five years. Cresta will build on Exterion Media’s existing partnerships and generate new partnerships aimed at providing integrated solutions for clients.

Shaun Gregory, chief executive of Exterion Media said: "I feel there is vast potential for our industry, but we are currently punching below our weight. The only way we are going to fulfil this potential is through modernisation, and cross-media partnerships will be a vital ingredient in unlocking this transformation from old to new media.

"These new roles for Alissa and Dan have been specifically created to spearhead this transformation and growth within our organisation."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More