Exterion Media wins £1.1bn Tube contract, plus brands celebrate St Patrick's Day on Twitter

Today's top stories including Exterion Media beats JCDecaux to £1.1bn Tube ad sales contract and how brands have been celebrating St Patrick's Day on Twitter.

Exterion Media wins £1.1bn Tube contract, plus brands celebrate St Patrick's Day on Twitter

Innocent kicks off ad contest

Most read: Innocent kicks off ad contest

Innocent is once again looking for a new agency to handle advertising as it seeks to expand in mainland Europe.

The smoothie brand, which is majority-owned by Coca-Cola, has been contacting agencies to pitch for the brief. An appointment is expected by the end of June.

The incumbent, 101, is not taking part in the process, which is being handled by Agency Insight.

101 has worked with Innocent since 2013, when it won a competitive pitch.

The agency’s work for the brand included the "tastes good, does good" campaign.

Before 101, Innocent had a reputation in the industry as a promiscuous client, reviewing its creative account six times in six years and working with shops including Fallon and Rainey Kelly Campbell Roalfe/Y&R.

Also in the news

St Patrick's Day: Who's celebrating on Twitter?

St Patrick's Day: Who's celebrating on Twitter?

Happy St Patrick’s Day.

To mark the day that honours Ireland’s patron saint, brands including Red Bull, McDonald’s and, of course, Guinness have been taking to Twitter to celebrate and share their love of all things Irish with their specially themed marketing campaigns and promotions.

Dr Pepper is felling lucky.

While Vine has found a leprechaun.

Find out what more brands and companies have been sharing on Twitter for St Patrick's Day (Via The Wall).

Also in the news

Nike+ app to relaunch as online store

Marketing: Nike+ app to relaunch as online store offering users exclusive product access

Nike will offer users of its Nike+ training app exclusive access to its products as it seeks to drive uptake of the app and turn it into an online store.

The sportswear brand revealed it will relaunch the Nike+ app in June in order to provide users an "all-access pass to Nike’s most coveted products and events".

One such exclusive product will be the brand's first self-lacing trainer, the HyperAdapt 1.0.

Nike’s move replicates the strategy of telecoms brand O2, which offers its customers priority access to music and sporting events through its O2 Priority service.

The impending app relaunch was unveiled at Nike’s annual innovation event and the brand claims the "+" symbol in Nike+ now equates to "personal".

WPP falls in rankings of largest holding companies

Advertising: WPP falls in rankings of largest holding companies

WPP was the only holding company to see a year-on-year decrease in its overall billings by both media and advertising in 2015.

Publicis Groupe overtook WPP to become the second-largest holding company according to UK advertising billings, with £859 million, a 3.4 per cent jump compared to 2014.

WPP fell to third place on the table, with billings down 1.6 per cent year on year to £831 million.

Omnicom took the top spot as the largest holding company by advertising once again, with billings up 11.6 per cent year on year to £993 million.

How did the biggest ad and media agencies perform? Read the Campaign School Reports:

Exterion Media beats JCDecaux to £1.1 billion Tube ad sales contract

Media: Exterion Media beats JCDecaux to £1.1 billion Tube ad sales contract

Exterion Media has beaten JCDecaux to Transport for London's £1.1 billion outdoor ad sales contract for the Tube.

The eight-year deal, worth an estimated £150 million a year, is thought to be the most valuable out-of-home ad contract in Europe and has been expanded to include the Docklands Light Railway, London Overground and the new Crossrail line.

Exterion Media was the incumbent but JCDecaux had become a growing presence in London after winning TfL’s bus shelters contract from Clear Channellast year.

TfL promised advertisers that its new deal with Exterion Media will mean greater use of digital technology so ad campaigns can be targeted by time of day and location.

More media news


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