Eyeconomy creates ad guide site

Internet planning and buying company Eyeconomy is launching a website offering research, ’how to’ guides on web advertising and a database of online media owners.

Internet planning and buying company Eyeconomy is launching a

website offering research, ’how to’ guides on web advertising and a

database of online media owners.



The media agency, which recently changed its name from NMC/Adplan to

Eyeconomy, is adding the finishing touches to the site and hopes to have

it up and running by the end of this week.



The site, which will be located at www.eyeconomy.com, will contain

in-depth research on a range of subjects relating to the internet

advertising industry.



The agency has begun work on the first project, a report about

advertising opportunities on interactive television which will be

available in the spring.



It is also developing a range of free guides connected to research on

areas such as interactive TV, web advertising and online marketing.



Eyeconomy is also creating a database of around 200 online media owners

that accept advertising on the site. It hopes this will enable clients

to monitor the market.



’Clients will be able to look at the site and get pointers to planning

and buying, although we’d obviously prefer it if they asked Eyeconomy to

do it,’explained the company’s managing director Ray Taylor.



The list, which can be searched alphabetically or by sector, will

include a summary of the site, the amount of traffic it generates in

page impression per month and the ratecard price.



Eyeconomy’s clients include boo.com, the 365 Corporation, Autonomy

Corporation and Sage.com.



According to Taylor, a former editor of VNU’s Personal Computer World,

NMC/Adplan was the first media agency dedicated to online planning and

buying when it launched in 1996.



Jon Clarke, an ex-MindShare account director is Eyeconomy’s head of

buying.



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