FA hires Crozier as chief executive

Tamara Ingram is to take full control of Saatchi & Saatchi following the appointment of her fellow joint chief executive, Adam Crozier, as chief executive of the Football Association.

Tamara Ingram is to take full control of Saatchi & Saatchi

following the appointment of her fellow joint chief executive, Adam

Crozier, as chief executive of the Football Association.



Crozier, who is a Scot, will take the helm at the FA in January when

Ingram will become sole chief executive.



However, the agency is to appoint a new chairman of the Charlotte Street

office, to whom Ingram will report. A number of external candidates have

already been approached.



Ingram, who joined Saatchis via a temp agency in 1985, said: ’This is a

fabulous time to be given this privilege as we are going through a very

positive transition period. I am greatly touched by the move. However,

there are no major changes afoot. It is business as usual.’



Crozier, 35, was selected by the FA for his marketing and media

experience as the organisation aims to become more commercially driven.

He has also been the FA’s communications advisor in its bid to host the

2006 World Cup finals.



’It’s the job of a lifetime. I’m very excited about it but I don’t

underestimate the scale of the challenge,’ Crozier said. ’I am very sad

to be leaving Saatchis which I genuinely believe is the best agency

brand in the world. I could never work for another agency.’



The FA is undergoing a radical modernisation programme after a barrage

of criticism about its management style and antiquated structure.

Crozier refused to comment on any plans he had for the organisation. He

also maintained a ’diplomatic silence’ on the question of who he will be

supporting in next month’s England v Scotland game.



Crozier began his career as a management trainee at Mars and then worked

for The Daily Telegraph as a sales executive. He joined Saatchis in July

1988 as media group director and, at 26, became the youngest-ever

appointee to the Saatchi board.



He was made joint chief executive five years ago following the departure

of the Saatchi brothers.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).