FA and Louis Vuitton first to broadcast TV-style shows on Periscope

Twitter has made it easier for professional news organisations and brands to stream high-quality Periscope broadcasts through external cameras.

Twitter: building out livestreaming platform Periscope
Twitter: building out livestreaming platform Periscope

Called the Periscope Producer, the new feature has been trialled by Sky News, the Football Association, Louis Vuitton and Disney.

The idea is to allow brands to differentiate their output from the current crop of amateaurish live video produced on smartphones. Pericope Producer allows brands to change angle, overlay graphics on-screen and produce more professional-looking video.

Producer also allows commercialisation of those broadcasts, with The FA adding the logo of sponsor Vauxhall to its livestreams. "We hope that the product could offer future opportunities to other commercial partners to work with our live broadcasts," said the FA's senior digital producer, Jim Lucas.

Periscope Producer sees Twitter more directly taking on Facebook Live, which is increasingly being used by news outlets to reach a broader audience.

Twitter's advantage may be that its platform is inherently 'live', with users able to provide running commentary on video footage as iti is broadcast on Periscope.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published