Facebook announces plans to move into AR

Facebook is working on developing augmented reality, its chief executive has revealed.

Facebook announces plans to move into AR

Mark Zuckerberg said that developers can add images to Facebook’s camera app, according to Business Insider. At first these additions will be basic and similar to Snapchat’s filters, such as bunny ears.

However Facebook plans to extend this to show menus or virtual 3D art, for example.

Zuckerberg announced the plans at Facebook’s annual developer conference.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More