Facebook announces plans to move into AR

Facebook is working on developing augmented reality, its chief executive has revealed.

Facebook announces plans to move into AR

Mark Zuckerberg said that developers can add images to Facebook’s camera app, according to Business Insider. At first these additions will be basic and similar to Snapchat’s filters, such as bunny ears.

However Facebook plans to extend this to show menus or virtual 3D art, for example.

Zuckerberg announced the plans at Facebook’s annual developer conference.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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