Facebook announces plans to move into AR

Facebook is working on developing augmented reality, its chief executive has revealed.

Facebook announces plans to move into AR

Mark Zuckerberg said that developers can add images to Facebook’s camera app, according to Business Insider. At first these additions will be basic and similar to Snapchat’s filters, such as bunny ears.

However Facebook plans to extend this to show menus or virtual 3D art, for example.

Zuckerberg announced the plans at Facebook’s annual developer conference.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).