Facebook EMEA boss Mendelsohn: 'Culture is not a luxury'

Facebook's EMEA vice-president Nicola Mendelsohn has argued building a work culture "is not a luxury" and is something that must be put at the core of a business from day one.

Facebook VP of EMEA Nicola Mendelsohn
Facebook VP of EMEA Nicola Mendelsohn

Mendelsohn told Mobile World Congress today she believes that many bosses make the mistake of thinking "I will get around to culture later on" when setting up a business. 

Facebook has built its culture around a series of values that it calls "the Hacker Way", according to Mendelsohn.

She said: "It is a way of connecting us right back to the beginnings of Facebook when Mark [Zuckerberg, Facebook founder and chief executive] was in his university dorm room with his mates and starting to build the platform.

"There are set of guiding principles we live by."

Mendelsohn, the former executive chairman of Karmarama who joined Facebook in 2013, told the audience at a fireside chat at Mobile World Congress that the social media giant's guiding principles are "openness", "being bold" and making a social "impact".

Last month Zuckerberg published a manifesto defending social media to do good after coming under fire for inaction over the spread of fake online news and measurement errors.

Mendelsohn cited the company’s Internet.org initiative as an example of one of Facebook’s "contributions to social impact" and explained that its openness could be seen through Zuckerberg holding a Q&A session every Friday afternoon.

She said: "You can ask Mark anything. They will ask about something that might have been in the news that week that is business-related, but my favourite questions are ones such as how his daughter Max is getting on with his dog Beast."

The sessions are recorded and shared and questions can be asked in advance so all employees have a chance to participate, no matter where they are based.

Mendelsohn also briefly touched on how the company is testing how brands can connect to customers on Messenger.

She added: "People are telling us it is helpful to have a lot of your information in one place in one thread, that makes it easy for the person and the business to be able to interact together." 

However, in another panel session at Mobile World Congress PayPal’s next generation commerce chief Harper Reed questioned the walled-garden approach messaging services are taking.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).