Facebook enters online marketplace sector

Facebook has thrown down the gauntlet to the likes of eBay and Gumtree after launching Marketplace, a new service where users can buy and sell items online.

Facebook enters online marketplace sector

Businesses will also be able to use the new Marketplace service, which is set to launch in the coming days in the UK, US, Australia and New Zealand.

In a blog post, the social media giant’s director of product management Mary Ku said Marketplace would be available via a shop icon at the bottom of the Facebook app.

It opens with pictures of items that people near the user have listed for sale and results can be filtered by search keywords or category.

After finding an item of interest, the user can then send the user a direct message and make an offer. Facebook said it does not get involved with the payment or delivery of items in Marketplace. 

Yu said: "Marketplace makes it easy to find new things you’ll love, and find a new home for the things you’re ready to part with. 

"We’ll continue to build new options and features to make this the best experience for people."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published