Facebook helps brands spread the love across the web

LONDON - Coca-Cola, Newsweek and Kings of Leon are among the first advertisers to take advantage of a new Facebook initiative that allows brands to embed Fan Pages into their own websites.

Coca-Cola is sharing the love with Facebook Fan Boxes
Coca-Cola is sharing the love with Facebook Fan Boxes

The service, dubbed Fan Boxes, enables advertisers to integrate their Facebook Fan Pages into their own consumer-facing websites, enabling users to see status updates, videos and photos of other fans without having to visit the social networking site.

Fan Page administrators also have the option of allowing users to take the Fan Box code and embed it on third-party sites, further increasing the reach of the Fan Page.

The launch of Fan Boxes follows Live Stream, an initiative allowing third party sites to carry live Facebook chats around video streams. The technology was used by CNN during the broadcast of President Obama's inauguration earlier this year, and attracted over 1 million comments.

Last month saw the launch of the inaugural Facebook Blue Ribbon Award, which 'honours the top most creative and innovative campaigns and most engaging pages each month'.

Facebook commended H&M for making use of its latest engagement ads, which encourage users to become a fan, participate in polls and respond to event invitations at a local and national level.

 

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).