Facebook introduces TV app

Facebook is launching an app that allows users to watch videos on its site on a TV.

Facebook: introducing 'watch and scroll' for videos on its mobile app
Facebook: introducing 'watch and scroll' for videos on its mobile app

It will be available on Apple TV, Amazon Fire TV and Samsung Smart TVs "soon", Facebook said. There are plans to roll it out on more platforms.

In a blog post, Facebook said: "With the app, you can watch videos shared by friends or pages you follow, top live videos from around the world, and recommended videos based on your interests.

"You can also catch up on videos you’ve saved to watch later, as well as revisit videos you’ve watched, shared or uploaded."

Smartphone users will also be able to "watch and scroll", where a video can keep playing while scrolling through the news feed.

Facebook revealed it will also introduce automatic sound to videos in its mobile app. The sound will fade in and out as a user scrolls past it in their feed. Users can disable the feature and audio will not play if the device is set to silent.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More