Facebook to launch news subscription model later this year

Facebook will start trialling a paywall for its Instant Articles product in October.

The subscription model is based on Facebook's Instant Articles
The subscription model is based on Facebook's Instant Articles

Speaking at the Digital Publishing Innovation Summit yesterday, Facebook's head of news partnerships Campbell Brown said that the platform was launching a subscription product to satisfy newspaper and digital publishers.

The plan is to steer readers to the publisher's home page so they can subscribe, and to erect a paywall that will require readers to subscribe after ten articles. 

Brown said: "We are in early talks with several news publishers about how we might better support subscription business models on Facebook.

"As part of the Facebook Journalism Project, we are taking the time to work closely together with our partners and understand their needs."

This announcement follows the formation of The News Media Alliance, a trade organisation of nearly 2,000 publishers that aims to lobby congress for a limited antitrust exemption. 

Reportedly, Facebook is already trialling this model with several publishers. 

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).