Facebook to launch own music-streaming service

The competitive and nascent digital music space dominated by Spotify, Apple Music and Tidal could soon have a new audio streaming entrant in the form of Facebook.

Mark Zuckerberg: Facebook's chairman and chief executive
Mark Zuckerberg: Facebook's chairman and chief executive

According to the music site Music Ally, Facebook is preparing to launch its own streaming service as part of a wider strategy around montising music videos.

No dates have been provided for the launch but it is believed to be scheduled to follow the social media network's plans to develop its music video offering.

Facebook has declined to comment on the story.

Revenues from digital music services are expected to match those from physical format sales for the first time in 2015, according to IFPI’s Digital Music Report.

Digital revenues rose 6.9 per cent to $6.9 billion last year, representing 46 per cent of all global music sales and underlining the deep transformation of the global music industry over recent years.

The industry’s overall global revenues in 2014 were largely unchanged, falling just 0.4 per cent to $14.97 billion (US$15.03 billion).

The IFPL report highlighted an industry in continuing transition, with consumers embracing the music access models of streaming and subscription.

A steep increase in subscription revenues (+39 per cent) offset declining download sales (-8.0 per cent) to drive overall digital revenues, while the number of paying users of subscription services rose 46.4 per cent to an estimated 41 million.

Subscription services are now at the heart of the music industry’s portfolio of businesses, representing 23 per cent of the digital market and generating $1.6 billion in trade revenues.

The IFPL reports substantial further growth potential in the subscription sector, with new services advancing in 2015 led by three major global players: YouTube’s Music Key, Jay Z’s Tidal and Apple’s service. Any service from Facebook would be another global addition.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published