Facebook launches advertising creativity showcase

Facebook Studio, a hub to view and discuss campaigns that have run on the social networking site, has gone live.

Facebook Studio: agencies and brands invited to showcase their work
Facebook Studio: agencies and brands invited to showcase their work

Facebook Studio includes work for Wrigley's Skittles 'Mob the Rainbow' campaign created by Evolution Bureau, San Francisco, and 'Heineken Trophy Hunt', by LBi Lost Boys, Amsterdam.

It is an open platform, allowing agencies and brands to submit their work and to comment on and discuss peers' campaigns.

The campaigns will be sorted into galleries based on most-recently uploaded campaigns, most-shared campaigns, region and language, and what friends are saying.

A selection of the best work will be displayed in the Spotlight section.

UK agencies involved so far are MEC, Maxus and LBi.

Facebook will also provide agencies and brands with information on how to strengthen their Facebook strategies through its learning tab.

Awards will also be spun out of this initiative, although Facebook is still working on the details.

The idea is part of Facebook’s initiative to "inspire, educate and empower" the marketing and advertising community, and will 'highlight what’s great' on the social networking site, according to Stephen Haines, commercial director of Facebook UK.

Chris Clarke, chief creative officer at LBi, said: "It makes sound business sense to showcase the good stuff and it's a fantastic resource for the industry, as we all try to figure out how to get the most from what is a unique global asset."

Earlier this year, Facebook hosted its first Influencer Summit at its offices in Palo Alto, California, inviting top UK agency creatives and executives to meet Facebook senior executives to "advance their businesses together".

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).