Facebook launches 'lightweight' ad platform to help brands reach emerging markets

Facebook has launched a new platform for advertisers to turn images into a "lightweight" video ad.

Facebook: it has launched Slideshow
Facebook: it has launched Slideshow

Slideshow launched last night and allows brands to upload a number of images which Facebook will then turn into a video.

The site wants to help brands target emerging markets where people are using a 2G connection, as opposed to 3G or 4G in the UK and US.

It also wants the new platform to be available to small businesses which may not necessarily have the budget to invest in video ads.

They are able to upload their own images or make use of Facebook’s stock library.

Jennifer Spies, the product marketing manager for emerging markets at Facebook, said: "We’ve made sure that it can deliver ads across all different devices, including feature phones.

"It’s the richest creative that we have ever developed for everyone using Facebook."

Slideshow will be available to all businesses over the next two weeks. It will be available on Instagram at a later date.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published