Facebook opens second sales office for Asia

HONG KONG - Facebook has opened an advertising sales office in Hong Kong to provide direct support to brands and agencies in that market and Taiwan.

Facebook opens second sales office for Asia

The announcement follows the opening of the first sales office for Asia in Singapore last September. Initial clients will include 3 Hong Kong, Cathay Pacific and Groupon.

The office will be headed by Jayne Leung, the social network’s newly appointed director of North Asia. Leung has joined from California-based digital advertising company The Rubicon Project, for which she established an operation in Asia.

Blake Chandlee, Facebook’s vice-president and commercial director for Asia-Pacific, Latin America and emerging markets, said that with around 75 per cent penetration, Hong Kong was a key strategic market for the company.

He added that with Facebook building momentum in the region as a whole, it provided "a powerful combination of reach and engagement" for advertisers.

"By continuing to build our presence in the region, Facebook will be able to provide full support for advertisers here and help them create and execute campaigns that will have a meaningful impact on their businesses," Chandlee said.

Campaign Asia-Pacific

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).