Facebook to pay users to watch in-game advertising

Facebook is to incentivise its users to watch sponsored videos embedded in games and apps on the platform by paying them in Facebook Credits, its virtual currency.

Facebook Credits: sponsored videos
Facebook Credits: sponsored videos

The social network has struck a deal with Sharethrough, the online video advertising platform, which will see branded videos appear in 350 games and apps on Facebook that users will be paid in credits to watch.

According to a report in Mashable, game publishers including Crowstar, Digital Chocolate and Zynga are participating. However Facebook was unable to confirm details of developers and brands using the incentive scheme.

Facebook is expanding the ways in which users can use Facebook Credits on the site.

Currently, credits can be bought in shops, including Tesco and Game, or with credit cards, and used as currency in social games and more recently to pay for film rentals. In the UK it costs £3.04 for 50 credits.

As of last week (26 April), users in five cities in the US are able to purchase local deals using its credits.

The Deals service, which is on trial in the US is expected to eventually roll out in the UK.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published