Addressing UK advertisers for the first time, Facebook's chief operating officer Owen Van Natta said the social networking site is developing a range of new ‘tools' aimed at helping marketers create a dialogue with consumers.
‘We are on the brink of creating some of the most effective advertising marketers have ever seen,' he said at IAB Engage 2007. ‘Finally, brand-owners can become part of the conversation.'
Van Natta's announcement comes just hours after Facebook launched the first phase of an ad system that enables advertisers, including Coca-Cola and The New York Times, to set up their own profile page, as well as place ads into news feeds.
The Facebook Ads platform allows businesses to build custom-designed pages on the site, which include photos, videos, music, and applications, such a booking system or ticket purchasing.
The social networking giant also revealed that its user-base is expanding by 250,000 new users a day, representing 3% growth each week. Van Natta claims Facebook is effectively doubling in size every six months.