Fahrenheit 9/11 UK launch backed with Eardrum radio work

Be the first to comment

Fahrenheit 9/11, the new anti-George Bush documentary from Michael Moore, is being backed by a radio campaign, running exclusively on Xfm.

The campaign, by the radio specialist Eardrum, involves two ads, which will run in rotation. The first is a straightforward promotion, while the second takes a different tack, saying the film "misrepresents" the country's leaders.

The campaign was written by Ralph van Dijk, Eardrum's managing director and co-founder. "All too often, radio ads underestimate the listeners' intelligence - this campaign forces them to think," he said.

Danny Perkins, the head of releasing at Optimum Releasing, the film's UK distributor, said: "A lot of people in the US have made great efforts to discourage people from seeing the film."

The campaign also includes print work featuring Moore and President Bush in front of the White House. It will run in titles such as Time Out.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published