Fairtrade film uses engaging animation to highlight sourcing initiative

Fairtrade International has created an animated film to highlight its new sourcing programmes designed to help farmers scale up their sales of Fairtrade goods.

The programme encourages manufacturers to buy more Fairtrade cocoa, sugar and cotton by allowing them to source their key commodity on Fairtrade terms, which can be used across their product portfolio.

By using animation, the film aims to make challenging information about supply chains into something that is easy to understand and engaging for the public.

Brand: Fairtrade International

Agency: Radley Yeldar

Fairtrade Sourcing Programs: An Introduction from Fairtrade International on Vimeo.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More