AgencyLeo Burnett, Toronto
SectorFMCG and Household products
Leo Burnett Toronto has created a series of cringe worthy ads for Fairy in which an elderly woman continues to "baby" her adult son, as he is forced to acquiesce to her overbearing treatment.
The spots were directed by Aleysa Young at Partners Films in Toronto.
The strapline reads: 'You can only baby them when they're babies. Soften their world while you still can.'
Video 1: pen cap
Video 2: rubberducky