Feature

Fake tan at the ready

Could any of adland's alpha males fill the shoes of heartthrob Mark Wright from ITV2's reality show The Only Way Is Essex?

Will Beta star in adland's version of The Only Way is Essex?
Will Beta star in adland's version of The Only Way is Essex?

You might not have to wait long to find out. Lime Pictures, the production company behind the show, is looking for an ad agency to take part in the advertising agency equivalent, The Only Way Is Adland. The company is on the hunt for a fun, young, dynamic and - let's face it - shameless ad agency to take part. Diary wonders who will take the company up on the offer. The series would follow the real-life dramas at the agency, including pitch frenzies and crazy nights out. We'd love to see Beta take part.

Be warned, though, an alternative title for the show could be The Only Way To Lose Your Dignity And Your Clients.

Topics