Fallon appoints Augusto Sola as new creative director

LONDON - Fallon has poached Mother's award-winning creative Augusto Sola to take the role of creative director at the agency.

Sola…Fallon creative director
Sola…Fallon creative director

Sola, who picked up a gold at last week's Cannes Lions for his work on Stella 4%, will join Fallon in the next couple of weeks.

In his new role, he will work across Fallon's client base, which includes Cadbury, Sony and Orange.

Sola, a copywriter, has already worked on the Orange business, picking up several awards on the Gold Spot account while the business was at Mother, including a yellow Pencil at the D&AD Awards last month.

The Gold Spot account moved in August last year, following Orange's decision to consolidate its business into Fallon.

Sola, who joined Mother as a copywriter in 2005, has worked on a number of other award-winning campaigns, including the Edinburgh International Film Festival-winning Eurostar-funded film Somers Town. His "Rio" campaign for Orange also secured a yellow Pencil at D&AD in 2006.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).