Fallon lands Terry's Chocolate Orange account

Kraft Foods has moved the advertising account for Terry's Chocolate Orange into its roster agency Fallon without a pitch.

Terry's Chocolate Orange: appointed Fallon
Terry's Chocolate Orange: appointed Fallon

DDB UK, the former incumbent on the Terry's account, resigned the business after confectionery rival Mars consolidated its global advertising into BBDO and DDB.

DDB's last major work for Terry's Chocolate Orange was a TV ad, called "bang, bang", which launched in November last year. It was the first campaign for Terry's in three years and celebrated the "ritual" of opening a Chocolate Orange. The endline was: "Smash it to pieces. Love it to bits."

The appointment of Fallon to the Terry's brief follows Kraft's recent selection of Beattie McGuinness Bungay to handle the £3 million advertising account for its Dairylea brand. The company is also conducting an ongoing review of international agency relationships for Trident chewing-gum.

Fallon is Kraft's roster agency on its Cadbury business. The US group bought the British brand last year for £11.5 billion. Earlier this year, it was reported that Cadbury has since performed less well than expected.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).