Fallon launches latest Sony Bravia ad

LONDON - Fallon's latest Sony Bravia ad, using a 10 tonne zoetrope that plays images of the AC Milan footballer Kaka, launched last night in Australia.

Constructed in a piazza in Venaria, near Turin, the ad begins with the zoetrope, which is covered in red lights, beginning to spin.

As it speeds up, images of Kaka appear as a crowd of locals watch in amazement. The ad ends with the line: "The smoothest picture ever."

The ad will be rolled out in Asia over the next month, and is due to break in the UK in early April.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published