Fallon McElligott to launch awareness drive for Music Live

Fallon McElligott launches an advertising campaign this weekend for Music Live, the nationwide event run by the BBC from 25 to 29 May.

Fallon McElligott launches an advertising campaign this weekend for

Music Live, the nationwide event run by the BBC from 25 to 29 May.



The launch advertising is designed to build awareness and understanding

of the event in order to encourage mass attendance at the concerts and

street parties over the bank holiday weekend. The commercial ends with

the line: ’10,000 hours of broadcasting from over 6,000 events. Venue:

the UK.’



The creative idea is that the whole of the UK is one massive concert

venue. The TV execution introduces the event manager Gerry, who has the

task of organising this nationwide concert.



He is seen at locations all over the UK getting the logistics right:

Eurostar is the entrance; huge tower blocks are the dressing rooms; a

telecom engineer does the sound levels and fog is the dry ice. Gerry

even stops a couple of pensioners at a newsstand and asks to see their

back stage passes.



Robert Senior, a partner at Fallon, said: ’The scale of the creative

idea matches the scale of the event.’



Music Live will cover the whole of the UK and encompass all of the BBC’s

music radio networks: online, BBC1, BBC2 and Choice as well as all local

radio stations.



The ad was written by Ed Edwards, art directed by Dave Masterman and

directed by Shane Meadows through Jane Fuller Associates. Media is by

New PHD.