Fallon McElligott to take spot on Trebor roster with Fundays

Fallon McElligott London has secured a place on the Trebor Bassett roster after a pitch against WCRS for a new product from the confectionery giant, called Fundays.

Fallon McElligott London has secured a place on the Trebor Bassett

roster after a pitch against WCRS for a new product from the

confectionery giant, called Fundays.



The account is expected to be worth around pounds 2 million next year

and marks the agency’s first win since all five of the London partners

were announced.



Fundays is a range of bagged sweets containing a selection of Trebor

brands.



WCRS is facing a fight to keep its place as Trebor Bassett’s main agency

of record. The agency still handles the Butterkist brand, which returned

to TV after five years this summer as part of a pounds 3.6 million

advertising campaign. WCRS’s other Trebor Bassett brands are Liquorice

Allsorts, Maynard Original Wine Gums, Soft Mints, Fruitang and Jelly

Babies.



However, Trebor Bassett has been expanding its roster this year and, in

February, it appointed Mother to work on its pounds 2 million Extra

Strong Mints account. The result was the controversial campaign

featuring the spoof evangelist, Bobby Mallett, which broke in cinemas

last month.



Louise Cook, the marketing director at Trebor, was unavailable for

comment on the appointment of Fallon McElligott and the agency referred

all calls to the client.



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