Fallon promotes Micah Walker and Juan Cabral to creative directors

Fallon has promoted Juan Cabral (right) and Micah Walker to the positions of creative directors. The move sees Fallon's creative heads, Richard Flintham and Andy McLeod, assume the titles of joint executive creative directors.

Cabral, 28, wrote and art directed the "balls" spot for Sony Bravia, which won the platinum award at the Creative Circle Awards. Most recently, Walker, 35, created the new Ask.com campaign, including the "wanderer" TV spot.

Both creatives will continue to work on a number of accounts, but Cabral will have overall responsibility for the Sony account, while Walker will lead the newly won Orange business.

Flintham said: "Micah and Juan have made a massive contribution to the agency. As we grow, it makes sense to have great people exposed to clients in a bigger way."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).