Fallon resigns Innocent advertising account

Fallon has parted company with Innocent after resigning what it had left of the account, including the advertising for the brand's Orange Juice and Veg Pots brands.

Innocent: Fallon resigns from the account
Innocent: Fallon resigns from the account

It is understood that Innocent has now taken the business in-house. Fallon had been working on a new campaign to support Innocent's orange juice range.

The move comes after Innocent appointed Rainey Kelly Campbell Roalfe/Y&R to handle the advertising account for its smoothies range last month.

Gail Gallie, the Fallon chief executive, said: "There was a mismatch between our beliefs when it comes to work and creativity and their [Innocent's] processes. So it was better to part now as friends than waste each other’s time."

Fallon had been the incumbent on Innocent’s advertising account since August 2009.

Innocent is currently looking for an agency to handle its digital advertising activity.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).